Privacy Policy – Naturamon Fieldapp

1. Privacy and Data Protection

Naturamon S.R.L. – SEMPLIFICATA ("Service Provider") respects and is committed to protecting the privacy of customers ("Customer"). This section outlines how personal and field data collected via the Naturamon Fieldapp ("Software") are managed.

2. Data Collection and Usage

2.1. Provided Information

The Customer provides certain information directly, including:

• Name, email address, username/password
• Organization details
• Orchard and field identification data
• Field session and mapping data

2.2. Automatically Collected Information

The Software automatically collects:

• Device type, operating system, unique device identifiers
• Camera data from connected devices (GoPro HERO10, 11, 12, 13, phone camera)
• GPS, location data (coordinates, altitude, accuracy)
• RTK positioning data
• Recording metadata (timestamps, row data)
• Usage statistics and log information

2.3. Field Data

The Software processes:

• Video recordings
• Geospatial data
• Mapping data (anchors, pillars, trees, orchard objects)
• Field operation metadata

3. Purpose of Data Usage

Collected data serves the following purposes:

• Providing, managing, and improving Software services
• User account management
• Facilitating camera integration
• Storing and processing field data
• GPS/RTK positioning
• Data synchronization between local storage and backend
• Offline caching for enhanced usability
• Generating interactive field maps
• Monitoring and improving user interaction
• Technical support and issue resolution
• Protection of rights and property
• Conducting agricultural research to enhance farming practices and technologies (using anonymized data)

4. Data Storage and Management

4.1. Local Storage

• Data is cached on the Customer's device for offline functionality.
• Includes recordings, GPS data, and authentication credentials.

4.2. Cloud Synchronization

• Data synchronization to backend occurs when connectivity is available.
• Large media files utilize secure, chunked uploads with integrity checks.

5. Data Sharing

The Service Provider may share data with:

• Third-party service providers for hosting, analysis, and customer support
• Customer's organization administrators for field data access
• Legal entities for compliance, protection, or fraud prevention
• In business transfer scenarios (merger, acquisition, reorganization)
• Agricultural consultants, researchers, or agro-management software via API integrations, subject to explicit prior consent from the Customer.

6. User Controls and Choices

• Customer can access and manage personal account information.
• Location and camera access permissions can be managed via device settings.
• Customer retains the right to disconnect cameras at any time.
• Customer explicitly consents to share data with third parties through clear opt-in mechanisms provided by the Software.

7. Data Retention

• Data is retained for the contract duration plus 12 months after termination.
• Essential data required by law may be kept longer to fulfill legal obligations.
• Non-essential data includes user preferences, session logs, and application settings.
• Essential data includes customer information, financial records, and compliance-related data.

8. Data Security Measures

• Secure storage of authentication credentials
• Encrypted data transmission using industry-standard TLS protocols
• Role-based access control to restrict data visibility
• Data integrity checks during uploads
• Regular security assessments and penetration testing
• Physical, technical, and administrative safeguards

9. Children's Privacy

The Software is intended solely for agricultural use by persons aged 18 and over.

10. International Data Transfers

Data may be transferred internationally where data protection laws differ, adhering to applicable regulations including EU Standard Contractual Clauses where applicable.

11. Your Rights Under GDPR

For Customers in the European Economic Area, you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to lodge a complaint with a supervisory authority

To exercise these rights, please contact us using the information provided in Section 15.

12. Cookie Policy

Our application and website use cookies and similar technologies to:

• Maintain user sessions and security
• Remember preferences
• Collect usage statistics to improve service
• Enable certain functionality essential to the service

You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our services.

13. Data Breach Notification

In the event of a security breach affecting your personal data, we will:

• Notify affected Customers within 72 hours of discovery
• Provide information on the nature of the breach, potential consequences, and measures taken
• Collaborate with relevant authorities as required by law

14. Updates to Privacy Terms

Privacy terms may change periodically. Customers will be informed of changes via:

• Updated contract documents
• Email notifications
• In-app notifications
• Website announcements

15. Contact Information

For privacy-related inquiries:

• Email: info@naturamon.com
• PEC: naturamon@pec.it
• Postal Address: Naturamon S.R.L. – SEMPLIFICATA, Fürstnergasse 19, 39040 Natz-Schabs (BZ), Italy
• Phone: +39 347 8675578

The Customer acknowledges and consents to these Privacy Policy terms by accepting and signing the contract or by using the Software.